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Selected work

Case studies, not slogans.

I sell outcomes, so the work is measured in outcomes. Dozens of experiments shipped, and the winners compound — here's a slice of the real numbers.

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Growth isn't one lucky test — it's a habit. I've shipped dozens of experiments across DTC, and the winners compound. A snapshot of the track record:

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Experiments shipped
+0%
Average conversion lift
+0%
Peak conversion lift
$0M+
Revenue influenced / yr

The evidence is in the profits

Real results, quietly delivered.

The proof is in the numbers, not the noise. I lead the work; my team of specialists makes it happen.

A shopper browsing a store on their phone in transit
+ 0 %

conversion rate on a documented engagement

Shopify rebuild + CRO sprint

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Case index

Results, by the numbers

  • +64% conversion rate

    I led a full storefront rebuild and CRO sprint with my team — same traffic, materially more revenue.

    Shopify rebuild + CRO
  • +35% conversion rate

    I rebuilt the product-page gallery so the details that drive the decision live where shoppers actually look — lifting new and returning traffic at once.

    +$51k / month · +446 orders / month · 100% confidence

    CRO — PDP gallery test
  • +13% subscription orders / visitor

    I moved subscription to the first position and let default-bias do the work — cutting the decision step for buyers who were already there to commit.

    +10.69% CVR · ~$60–95k annualised

    CRO — buy-box test
  • +$14.6k added revenue / month

    My team and I added an on-PDP detail scale that gave high-intent shoppers the final nudge — a reliable win across mobile and desktop.

    +10.73% RPV · Paid Search +48% RPV

    CRO — on-PDP scale test
  • +49% revenue per visitor (paid search)

    I tuned the funnel for high-intent search traffic — the visitors arriving ready to buy convert far harder.

    Paid Search segment · +43% CVR

    CRO — funnel for search intent
  • +22% conversion rate

    I rebuilt the storefront and ran a focused CRO sprint with my team — a cleaner path to purchase that lifted conversion and basket size.

    +18% AOV · mobile-led

    Shopify rebuild + CRO
  • +31% revenue per visitor

    I led build and ongoing growth — sharper merchandising and a faster funnel compounding month over month.

    returning +26% · new +19%

    Build + growth retainer
  • +90% organic traffic

    With my team, I scaled organic revenue through AI-assisted content and technical SEO — compounding, lower-cost growth.

    6 months · lower blended CAC

    SEO AI
  • 45+ hrs automated / week

    My specialists and I automated support, ops and content — freeing the team from manual work and speeding up fulfilment.

    faster fulfilment · fewer manual touches

    AI automation
  • +28% average order value

    I built a bundle-and-upsell system that lifted basket size without hurting conversion — more revenue per order, higher LTV.

    higher LTV · no CVR drop

    CRO — bundles & upsell

Every number here is from work I led with my team. I'll walk you through the details on a call.

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Book a call or send me a message — either way, I'll show you the biggest wins I see in your store. No pitch, no fluff.